Google has added new AI shopping features to its Search AI mode and Gemini Assistant. These tools aim to help users find products faster and make smarter buying choices. The update rolls out starting today across the United States.
(AI Shopping Features Debut in Google Search AI Mode and Gemini Assistant.)
With the new capabilities, users can ask questions like “What’s the best laptop under $800?” or “Show me running shoes for flat feet.” Google’s AI will scan product listings, reviews, and pricing data to give clear, tailored answers. It also compares options side by side so shoppers can see differences at a glance.
The features work inside both Google Search in AI mode and the Gemini app. Users do not need to switch between sites or apps to get useful shopping advice. Everything appears right in the chat or search results. Google says this cuts down on time spent hunting through pages of links.
Behind the scenes, the system uses real-time data from stores and review sites. It checks availability, price changes, and user ratings before showing results. This helps ensure suggestions are up to date and relevant.
Google also built in filters so people can narrow results by brand, price range, color, or other details. If someone wants eco-friendly options or fast shipping, they can just ask. The AI adjusts its response based on those preferences.
These updates come as part of Google’s broader push to make everyday tasks easier with AI. Shopping is one of the most common online activities, so improving this experience matters. Early tests showed users found what they needed quicker and felt more confident about their choices.
(AI Shopping Features Debut in Google Search AI Mode and Gemini Assistant.)
The new shopping features are available now for anyone using Google Search in AI mode or the Gemini Assistant on Android and iOS. No extra downloads or sign-ups are required. Just open the app or visit google.com and start asking.

















