Facebook announced new options for creators to share videos across Facebook and Instagram. The company added these features to help users save time and boost engagement. People can now cross-post Reels and longer videos easily. The updates let creators post Reels from Facebook to Instagram and vice versa. They can also share longer videos from Facebook to Instagram.

(Facebook Launches New Features For “Video” Cross-Posting)

This move helps creators reach more people. It simplifies managing content on both platforms. Facebook stated these tools are designed for creators looking to expand their audience. The company wants to make sharing content less complicated. Creators do not need to upload videos separately anymore. They can post once and share to both places.

The new features are rolling out now. Some creators already have access. Facebook plans to make these tools available to more creators soon. The company is testing other features too. These include options for sharing Stories and live videos across apps. Facebook believes these updates will help creators grow. The tools aim to streamline the posting process.

(Facebook Launches New Features For “Video” Cross-Posting)

Creators can find the cross-posting options in their accounts. They appear when uploading new video content. The settings allow choosing where the video will appear. Facebook continues to focus on video content. The company sees video as key for user engagement. These new tools support that strategy.