TikTok tests new location-based filters for videos. The company calls them geo-filters. These filters use augmented reality technology. AR overlays digital images onto the real world. Users see these through their phone cameras.

(TikTok Tests “Geo-Filters” for Location-Based Augmented Reality Experiences)

The test happens in some cities now. TikTok picked places like New York and Los Angeles. People in these areas can try the feature. They need the latest TikTok app version.

A user activates a geo-filter near a specific landmark. The app knows their location. Then, special AR effects appear for their camera. These effects are tied to that exact spot. For example, a famous building might get a virtual hat or sparkles.

This lets users create unique videos. Their surroundings become part of the fun. TikTok thinks this makes content more personal and engaging. It connects the digital experience to the real world.

A TikTok spokesperson explained the idea. “We want to blend the physical and digital spaces,” they said. “Geo-filters offer fresh, creative tools tied to where you are.” The company sees this as a new way for users to express themselves.

This feature is similar to Snapchat’s location filters. But TikTok aims to make it bigger and more interactive. The company hopes users will enjoy discovering effects in different places.

(TikTok Tests “Geo-Filters” for Location-Based Augmented Reality Experiences)

TikTok plans to expand the test soon. More cities might get access. More geo-filter designs are also in development. The company is watching how people use the feature. Feedback will shape its future.