**FOR IMMEDIATE RELEASE**

(Brands Adapt to Twitter’s Changing Algorithm)

**Brands Rethink Twitter Strategy as Algorithm Shifts**
NEW YORK, NY – Major companies are changing how they use Twitter. This comes after Twitter made changes to its core system. The system decides what users see. Twitter now seems to favor videos. It also favors posts that get many replies quickly.

Brand managers see less reach for their text posts. Their pictures also get seen less now. This drop in visibility is a problem. Companies rely on Twitter to talk to customers. They use it for marketing too. So, brands are acting fast. They are changing what they post.

Many companies are making more videos. Short video clips are popular. They are also asking users questions more often. The goal is to start conversations. Replies and shares help a post. The new system likes active posts. Brands are also posting more often. They need to stay visible in busy feeds.

Some teams are working different hours now. They post when their audience is online. Quick replies to comments are important too. Real-time interaction matters. Social media experts confirm this shift. “The old ways don’t work as well,” said one consultant. “Brands must adapt or get ignored.”

(Brands Adapt to Twitter’s Changing Algorithm)

Paid advertising on Twitter is also changing. Companies are testing new ad types. Video ads are getting more budget. The focus is clear: get engagement fast. This is the key to being seen. The changes are ongoing. Brands keep trying new things. They watch the results closely. Success means understanding the new rules.