Facebook announced a new effort today. This program aims to preserve traditional crafts globally. The social media company calls it the Traditional Craft Preservation Program. It focuses on helping artisans and their communities.

(Facebook Launches Traditional Craft Preservation Program)

The program provides specific tools and resources. Artisans gain better access to digital markets. Facebook offers online training workshops. These workshops teach skills like using Facebook and Instagram effectively. Artisans learn to showcase their work. They learn to connect with customers worldwide. The training also covers digital storytelling techniques.

Facebook partners with key cultural groups. These include UNESCO and major craft councils. These partners bring deep knowledge of traditional crafts. They help identify artisans needing support most. They help ensure the program respects cultural traditions.

Financial support is part of the initiative. Facebook provides grants directly to artisan groups. These grants help buy materials. They help fund apprenticeships. They help preserve craft techniques for the future. The program also funds digitization projects. Important craft knowledge gets recorded digitally. This creates a lasting archive.

“We see crafts as vital cultural heritage,” a Facebook spokesperson said. “Many traditional skills face the risk of disappearing. We want to help. Technology can play a role. It connects artisans to new audiences. It helps sustain their livelihoods.”

(Facebook Launches Traditional Craft Preservation Program)

The program launches initially in several countries. These countries have rich craft traditions. Facebook plans to expand the program later. The goal is reaching artisans everywhere. The company wants to support cultural preservation actively. Artisans can apply online starting next month. Information is available on a dedicated Facebook page.