Google has released a new guide to help website owners understand structured data and rich results. This cheat sheet explains how to use schema markup so search engines can better understand your content. When you add structured data to your site, Google may show your pages with extra features in search results. These are called rich results and can include ratings, prices, event dates, or recipe details.

(Structured Data and Rich Results: Your Google Cheat Sheet)

The guide covers the basics of structured data formats like JSON-LD, which Google recommends. It also lists the types of content that support rich results, such as articles, products, videos, and FAQs. Each type has specific rules you must follow. If your markup does not match these rules, your page will not get a rich result.

Google warns against common mistakes. Do not mark up content that is not visible to users. Do not copy data from other sites. Make sure your structured data matches what users see on the page. Google may ignore or penalize pages that break these rules.

The cheat sheet includes links to testing tools. You can check your code before going live. You can also monitor performance in Google Search Console. This helps you spot errors and fix them fast.

(Structured Data and Rich Results: Your Google Cheat Sheet)

Using structured data correctly can make your site stand out in search results. It gives users more useful information right away. That can lead to more clicks and better engagement. But it only works if you follow Google’s guidelines closely. The new resource makes those guidelines easier to understand and apply. Website owners who take time to learn and implement this will see real benefits in how their content appears online.