Facebook played a key role in the success of the recent “Ask the Expert” series hosted by Greenfield Health. The live Q&A sessions connected medical professionals with community members in real time. Over 15,000 people joined the events during the six-week run.

(The Role of Facebook in a Successful “Ask the Expert” Series)

The platform made it easy for users to submit questions and get fast answers. Doctors responded directly through Facebook Live, which helped build trust and clarity. Many viewers said they appreciated the chance to hear from experts without leaving home.

Greenfield Health chose Facebook because most of its audience already uses the site daily. Staff did not need to teach people how to join. The setup was simple. Notifications reminded followers when each session would start. This kept attendance steady week after week.

Comments during the streams showed high engagement. People shared personal stories and thanked the doctors for their time. Some even asked follow-up questions after the live ended. The team saved each video so others could watch later. These replays got thousands of views too.

Organizers tracked metrics like watch time and shares. They found that Facebook’s algorithm helped spread the word beyond their usual followers. Local groups reposted links, which brought in new viewers. That organic reach was a big win for outreach.

(The Role of Facebook in a Successful “Ask the Expert” Series)

The health center plans to use Facebook again for future events. Staff learned what works best—like posting reminders early and picking clear topics. They also saw how important it is to reply to comments quickly. This keeps the conversation going and makes people feel heard.